Blog

Cogent Partners with FindMine

by Sean Simon

FindMine is Cogent's newest partner, and we are very excited to introduce them to the Cogent Collective. FindMine's AI and Machine Learning technology helps Merchandisers and Marketers show shoppers how to best utilize their merchandise, increasing incremental revenue. Traditionally this has been done manually in store by employees or by Merchandisers on a select set of products. The larger a product catalog, the more possibilities there are for various combinations and this is a revenue opportunity for brands and retailers. FindMine streamlines this process via their API's allowing Merchandisers to generate thousands of combinations in seconds. These "Completed Looks" can be leveraged on PDP pages, in email, and within ad units. 

Cogent Partners with Adomni

by Sean Simon

Adomni is Cogent's newest partner, and we are very excited to introduce them to the Cogent Collective. Adomni is doing for digital out of home what DSP's did for display. They have access to over 400k screens and 35 media types, allowing brands to express themselves any way they want, all over the world. I like to say that this isn't your father's OOH because these messages can be targeted, measured, optimized, and retargeted against in a privacy compliant way. Watch this video to learn how targeting and measurement works in DOOH.

John Wanamaker Would Be Proud

by Sean Simon

Over one hundred years ago, John Wanamaker said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Many people today would argue that SEM addresses Mr. Wanamakers concern. I would argue that SEM only exacerbates the concern. Much of the traffic generated by SEM results in bounced traffic, window shoppers, or early-stage shoppers. The latter two aren’t necessarily bad things, but they do make it more difficult for Marketers to optimize their media efforts efficiently.