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Author: Sean Simon

I have a passion for how new technology can solve business challenges and create better ways to work and get things done. I have spent my career working with and for companies that have focused on new tech. I am now transforming that passion into something that allows me to help new tech companies thrive and the companies their tech can benefit.

5 Do’s and Don’ts of Modern Direct Mail Marketing

February 3, 2022 by Sean Simon

It’s a new decade, and direct mail marketing is even more effective and efficient than ever — largely due to the advancements in marketing automation technology. These advancements bring a … Continue reading 5 Do’s and Don’ts of Modern Direct Mail Marketing

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Five Ways to Optimize Your Chatbot

January 31, 2022January 31, 2022 by Sean Simon

Download the ebook According to Gartner, customer service chatbots are a technology to watch. In two to five years, Gartner analysts predict that chatbots are going to reach the Plateau … Continue reading Five Ways to Optimize Your Chatbot

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10 Social Media Trends That Will Drive Growth in 2022 (And How to Implement Them)

January 30, 2022January 30, 2022 by Sean Simon

Human behavior flows from three main sources: desire, emotion and knowledge. For decades, advertisers have taken advantage of consumers’ preferences and fought with ongoing trends with the ultimate goal of … Continue reading 10 Social Media Trends That Will Drive Growth in 2022 (And How to Implement Them)

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AI POWERED ECOMMERCE GIVES RETAILERS A PROFIT BOOST

January 30, 2022January 30, 2022 by Sean Simon

Provide Your Shoppers What They Need to Convert BEING ABLE TO SATISFY THE CONSUMER IN REAL-TIME MAKES FOR BETTER CUSTOMER EXPERIENCE AND BOTTOM-LINE RESULTS Summary Post-covid, ecommerce is expected to … Continue reading AI POWERED ECOMMERCE GIVES RETAILERS A PROFIT BOOST

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Your Best Untapped Resource!

November 12, 2021November 12, 2021 by Sean Simon

Cogent is a business accelerator purposefully designed to aid it's members in solving for their current and future business challenges. These don't have to be problems. They could simply be … Continue reading Your Best Untapped Resource!

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Apple: The Brand I Love to Hate and Hate to Love

September 20, 2021November 12, 2021 by Sean Simon

I hate Apple but I love my iPhone, iPad, and MacBook Pro:-) Apple's technology makes my life easier yet it makes my business life challenging. Tim Cook says that Apple's … Continue reading Apple: The Brand I Love to Hate and Hate to Love

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A Cogent Evolution

September 7, 2021November 12, 2021 by Sean Simon

“Ignorance in the face of change will lead to your demise.” With these words in mind, Cogent evolves a little bit every day. On occasion, we need to aggregate our … Continue reading A Cogent Evolution

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Special Event: Holiday Demo Day Improve Your Holiday Performance 

August 4, 2021November 12, 2021 by Sean Simon

Please join us for the Cogent Demo Day Series. This months demos will focus on how Marketers can improve their performance this holiday season and drive more incremental sales. We … Continue reading Special Event: Holiday Demo Day Improve Your Holiday Performance 

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Cogent Conversations: Audio Advertising – Past, Present, and Future

May 24, 2021May 24, 2021 by Sean Simon

Please join us for a 1:1 interview with Pete Jimison, CEO of Frequency. We will discuss what led Pete to start Frequency, how the landscape has evolved and what the … Continue reading Cogent Conversations: Audio Advertising – Past, Present, and Future

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Help! I Can’t Find My Customers Anymore…

May 21, 2021 by Sean Simon

App Tracking Transparency (ATT) is making it more challenging than ever to find your customers, new and old, across the web. Your current channels are important to dig into and … Continue reading Help! I Can’t Find My Customers Anymore…

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