Is it Personalization or Contextualization?How Important is Personalization?As an industry, we have overused the term "personalization" to a point where it has lost its meaning and purpose. Now, changes in … Continue reading Is it Personalization or Contextualization?
Artificial Intelligence: Your Marketing and eCommerce FriendThe Most Overused Term in Marketing and eCommerce?As the co-manager of an innovation lab, we get to speak with Entrepreneurs all the time about … Continue reading Artificial Intelligence: Your Marketing and eCommerce Friend
The Metaverse: What, Why, and HowWhat Exactly is the Metaverse?Is the Metaverse a thing? A Place? A state of mind? The answer is yes. "The Metaverse" is one of those … Continue reading The Metaverse: Why Should You Care
Innovation in AudioAre You Ready to Scale Your Audio Efforts?Audio is one of those channels that old but yet new again. For decades, radio was only available on your AM/FM … Continue reading Innovation in Audio
A Glaring Problem!This is what people looked like at ShopTalk when they walked the expo floor.Whether you are in Marketing, eCommerce, Retail, Analytics, or Creative, knowing all the technology companies … Continue reading A Glaring Problem
A Better Solution to ConversionsTalk to each shopper individually and address their needs to get more conversions.What would you do if you knew precisely when a shopper was about to … Continue reading A Better Solution to Conversions
Just before its huge earnings miss was attributed to Apple’s privacy restrictions, Meta published this article encouraging advertisers to run incrementality experiments to get an accurate read on Facebook campaigns … Continue reading Apple Didn’t Kill Facebook Measurement. It was already broken..
If you look at all the revenue reported by your media vendors and then look at the revenue within your ecommerce platform or bank account, you might feel like someone … Continue reading Skimming Off the Top?
If you have been reading our newsletters over the last couple of years, you may have noticed that I am a big believer in what's old is new again. Over … Continue reading Personal Connections in eCommerce
Home is Where Decisions are MadeOver the holidays I had decided that I wanted to buy a new rowing machine. I started to do some research while I had some … Continue reading Home is Where Decisions are Made
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