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Takeaway: CCPA & CPRA are in full effect and fines are being leveraged. Practically speaking, MTA is officially dead and Incrementality Measurement is the only way to prove media effectiveness … Continue reading Measurement Is At Stake When CPRA Takes Effect

Over the past decade, data privacy lawsuits targeting large global tech platforms have become increasingly more frequent. So much so that now most of us just raise an eyebrow at the tremendous … Continue reading Are Your AdTech Vendors’ Data Practices Putting You At Risk?

As with many things in our industry, what is old is new again. For the last decade, Marketers have been laser focused on performance marketing and rightfully so. Since the … Continue reading The Next Big Thing is Old but with 4% CTR’s

As buyers of technology and media, our email and LinkedIn inboxes get inundated with messages from too many sales people, that typically don't know our business. Email automation tools make … Continue reading Too Many Emails, Not Enough Time?

When you think of flagship stores, you might think of Apple, Nike, and Tesla to name a few. These are always beautiful physical locations in high-end, high traffic shopping areas. … Continue reading Your Website is Your Flagship Store

Transparency in a process involves it being completely visible and open to scrutiny, so that it's clear that nothing is being hidden. Personally, I don't think this describes our industry, … Continue reading Transparency Should Exist Everywhere?

While this year’s holiday season will likely signal a much-welcomed return to normalcy for consumers, there’s still a lot of unpredictability for businesses and marketers. An uncertain economy, rising CPM … Continue reading 3 Ways to Make the Most out of PDM During the Holidays

This weeks post takes a look inside the CMO Survey and pulls out some nuggets so you don't have to read the 93 page report. The CMO Survey collects and … Continue reading What are CMO’s Saying? (Part 1)

We are all familiar with the changes within the digital advertising ecosystem, but just to recap: 3rd party cookie deprecation  IDFA deprecation iOS data sharing restriction/App Tracking Transparency (Apple ID not shared … Continue reading It’s Not Entirely Facebook’s Fault

In this article, we will focus on the following:The different types of customer dataWhere brands can find untapped 1P data and easily access itHow brands can get more and better … Continue reading You Have More 1P Data Than You Realize