
Live Shopping
Live shopping solutions enable brands and retailers to connect with shoppers in a more personal way, akin to shopping in-store. It also creates the sense of exclusivity and urgency around specific shopping events. It’s also a great way to engage influencers so they can help promote products to shoppers in. amore authentic manner.

Radd Content, is changing the e-commerce world. Radd introduces video reviews into the product review mix. 97% of us rely on customer reviews to make online purchase decisions. Trust in these reviews is crucial and diminishing as brands generate fake reviews through different means. Radd introduces video and live reviews that increase purchase decisions 7 fold with amazing brands like BarryM and Opatra. Radd is an eCommerce intelligence platform for boosting user generated content via authentic, personalized and shoppable video product reviews that can also be broadcast LIVE directly on the online store.

Giosg has all the features you’d wish for when starting out with live shopping: one-to-one video calls for personal shopping assistance, one-to-many video streams for showcasing your products to the masses, and shoppable videos for repurposing your video content and turning them into high-converting ads. With giosg, you won’t need outside agencies or big production teams, which makes our platform especially great for those who are just getting into live shopping and want to test the waters.

The platform offers an app as well as their own web page from where you can stream live on your own web page as well as share to other social media platforms. Integration with other e-commerce platforms is also possible. In addition, Bambuser offers a fully equipped studio in which to film your live video shopping event.

Klarna’s creator platform allows over 500,000 vetted creators to have access to leading brands and retailers. Retailers can use the app to direct-message a creator they want to partner with and send them products for content. The app also has a tracking feature to watch sales and commissions. The new creator tool is available for desktops, iOS devices and Android devices. Features include shoppable video content, a new search and discovery tool, as well as a donations feature and an upgraded CO2e tracker.

The platform offers an iOS app as well as their own web page from where you can stream live on your own web page as well as share to other social media platforms. Their standout feature is their platform that allows users to sell NFT’s via live video.

Whisbi offers video communication, co-browsing as well as live chat to drive customer engagement and sales. Their service allows the user to embed a call-to-action on their website, that will connect them with a store clerk. The platform offers a one-to-many feature as well as a one-to-one live video shopping. Currently, Whisbi primarily prioritises one-to-one interactions in industries such as automotive and retail.

Channelize.io platform enables e-commerce businesses to leverage the power of live video shopping. A live shopping experience that lets you host live video shopping within your apps and own website. Channelize has experience in a lot of vastly different industries that gives it credibility.

Feel brings the in-store shopping experience of buying with a sales associate over a product demo to life across digital platforms. An interactive video platform that enables shoppers to connect with a Sales Expert over a product demo to facilitate the purchase experience. What makes Feel unique is the way they help brands build their sales teams. They offer a global community of online sales experts with retail experience across every vertical. Feel has solutions for enterprise, mid-market (DTC) and small businesses.

Livescale is a cloud-based live stream shopping software that uses interactive content and gamification to help retailers and e-commerce enterprises increase buyer engagement. Customers can make purchases from live videos using the application’s in-video checkout feature. Team members can connect with purchasers, block users, modify or remove messages, and delete comments using Livescale’s chat moderator module. Livescale integrates with Shopify, allowing users to analyse product feeds, as well customer information.

Smartzer helps marketers with making videos interactive and shoppable. Hotspots are added to video or livestream to create pop-out carts wherein customers can view the entire outfit shown in the video or stream. These hotspots help improve click-through rates.

NTWRK prioritises exclusive product launches from world-renowned artists, brands and influencers for a global audience. The platform is a mobile-first living video shopping platform, with upcoming drops of various products displayed on their website. NTWRK is more inclined towards customers at the bottom of the funnel with many products being rare and rather pricey – high-end fashion. Before being able to sell on the platform, NTWRK needs to grant you access, ensuring that they feature only high-quality creators and influencers. NTWRK also hosts daily episodes where they show different products from various sellers’. These episodes usually last 15min with lots of content packed into a small time frame. The platform is geared towards a younger audience looking for scarce coveted products and are willing to pay a big margin.

Conferwith is a video commerce platform offering real-time advice to customers via video. The platform is focused on one-to-one interactions, as opposed to a one-to-many interaction. Additionally, the platform is geared towards customers looking to make larger purchases. Functioning as a browser-based platform, Conferwith’s highlight feature is that it allows users as well as the customer to add items to a “shared basket”.

With GhostRetail, customers can jump onto a call with a live shopping associate when browsing a retailer’s website. While they wait to get connected, shoppers can browse the entire brand website. Once a live shopping associate is available, they can co-shop together, answering any specific questions a customer has. Live shopping associates can zap products over to a customer, including the specific variants they may want, and even add them to the cart.

Tulip’s live video commerce function largely focuses on providing chat interactivity, as opposed to co-shopping. As an omni-channel retail services provider, the primary function of Tulip’s live shopping is for brands with a strong clienteling element. Personal shoppers can curate items for specific customers, book appointments, and conduct outreach, as opposed to being more of a universal service that any shopper can access.

If personal shoppers are a major aspect of your business, then Salesfloor might be the ideal solution. The platform is specifically designed for sales associates to manage their client book by creating personalized storefronts, interacting via chat, emails, and video calls, and booking appointments. While Salesfloor can be adapted to appear on every page of a retailer’s website and accessed by anyone, the primary aim is for associates to use these interactions to further build one-to-one personal relationships with customers. This tool works especially well for brands with commission-based salespeople that are looking to manage their client base more efficiently.

One of the biggest concerns for live one-to-many shopping events is having the firepower behind your live streaming shopping experience. Livery heavily promotes its potential for scalability, including syncing up with ecommerce inventory and functions for live shopping showcases. A fun feature of Livery is the fact you can incorporate other interactive elements in your live streaming event, such as polls, quizzes, and more. It’s definitely worth noting that Livery isn’t specifically a live shopping platform. Instead, it touts itself as a livestream platform that has ecommerce capabilities as a specific module, much like their quiz or chat modules.

With Firework, merchants have the ability to bring what they love about live social shopping apps to their own websites. Brands can create native live streaming and live commerce shopping experiences that allow customers to shop what they see on screen while interacting with each other. Firework also offers shoppable video, mimicking ‘stories’ that people are familiar with on other social media platforms, with the ability to view on demand and shop what’s featured. One interesting feature that Firework offers is Firework Studio. This Canva-like gallery of customizable video templates, drag-and-drop editing tools, and licensed media elements and soundtracks is an easy way for brands of any size to start creating shoppable videos of their own.

Popshop Live is a social live streaming shopping platform where the hosts are the main attraction for customers to interact with. Independent sellers apply to host shows on the platform, making it a popular choice for influencers that already have a strong fanbase elsewhere. Because Popshop Live includes a self-contained commerce ecosystem – orders are managed from within the platform, shipping is a one-time flat rate – many large retailers have chosen not to start a Popshop Live store. However, there is the option to earmark inventory specifically for a Popshop Live sale, and have an influencer partner host a show on the platform.