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Late last month Firefox released support to strip tracking parameters from the URL. This has been in the works for a while and is part of their Enhanced Tracking Protocol. For … Continue reading Attribution & Targeting Just Got Harder

Audio is personal! If you want to get inside the heads of consumers, streaming audio should be your primary channel. Researchers from Neuro-Insight took real-time readings of the brains of people listening … Continue reading Now Hear This ?

Want to see improvements to your bottom line? Then you need to stop focusing only on chasing new customers and pay attention to the ones you have.That’s not to say … Continue reading 3 Customer Retention Strategies for eCommerce Brands

An Optimized Chatbot is an Efficient Chatbot: Five Ways to OptimizeDid you know that by optimizing your chatbot(s), you can improve escalation and failure rates by more than 30%? That … Continue reading An Optimized Chatbot is an Efficient Chatbot: Five Ways to Optimize

Individualization for Higher CR, AOV, Repeat PurchasesThere has always been a bit of competitiveness between Digital Marketers and eCommerce Managers, sometimes unspoken and sometimes not. Marketers tend to look at … Continue reading Individualization for Higher CR, AOV, Repeat Purchases

“This article was originally posted on PebblePost.com”Connecting with Consumers at Home in a Cookieless WorldIt’s no secret that third-party cookies are on the way out—and with them go one of … Continue reading Connecting with Consumers at Home in a Cookieless World

A Letter from Your FoundersCogent recently celebrated our two-year anniversary and boy have we learned a lot about our members businesses and a slew of emerging technology solutions. Our membership … Continue reading A Letter from Your Founders

Innovate Through A RecessionBuckle up because are all going to go on a wild ride. I believe that a recession is inevitable. In fact, I think we are already in … Continue reading Innovate Through A Recession

Know Thy CustomerI keep hearing the phrase, "own your customer." This is like saying that you own your spouse, ridiculous! Anyone who is married or even dated knows that it … Continue reading Know Thy Customer

Measure To GrowMeasure to grow yours or your clients business. Too often, brands and agencies measure something for the sake of having something to present in a meeting. Or even … Continue reading Measure to Grow